The time we talk about marketing, we cannot fail to mention of business. The two terms are mentioned together. Marketing is the distribution of goods and services. It is one of the elements in a business. It is obvious to talk about customers, products and services the time we think of business. The work of customers is to buy goods and services. Customers are known to solidify our businesses as a result of buying our products and services. It is known for goods to be tangible items. It is obvious for goods to be viewable by our naked eyes. It is impossible to touch services. It is impossible to see services with our eyes. Business is divided into four categories. The four categories of business are wholesalers, manufacturers, retailers, and consumers. Each and every category plays a different role.
Goods are manufactured by the manufacturers. Expect goods to be tools, equipment, and foods. Paper industry is an example of a manufacturer. Paper industry produces papers in bulk. The work of wholesalers is to buy papers in wholesale from the manufacturers. Expect the price of papers from the manufacturers to the wholesalers to be cheaper than to retailers and consumers. Retailers get these papers from the wholesalers. Retailers always buy papers from the wholesalers at much higher price than the consumers. Retailers distribute these papers to consumers. It is evident for kiosks to be smaller than retailers. Consumers buy such papers at the highest price as compared with other business categories. The sole purpose of all these categories is earning profit.
It is obvious for marketing of goods and services to be done. There are many benefits that come from marketing. Bringing in sales is one of the advantages of marketing. There are many ways of bringing in sales. The source of sales is from the customers. It is advisable to keep the customer’s journey intact. We should first regard giving quality services to our customers. This can be done through quick delivery services. We can use online bank transactions. This service will automatically save customers from spending much and saving their time. It is also good to do some replacements and installation of business items. We can put up lighting to encourage customers visiting our business premises especially at night. The the lawn at the business premise can be designed to make it look attractive. Flowers and shrubs can be planted on the lawn to attract visitors at our business premise.
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Marketing is done to create awareness to the company’s products and services. There are many methods of creating awareness to company’s goods and services. The media, posters, and sales are methods that we can employ to market goods and services. Online marketing can be done by opening a website.Understanding Tips