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Video Quality vs. Video Quantity

As consumers gained their rightful place over producers’ sovereignty, the hard-work of consumer service did not stop there, but continued to cultivate ways on how to please its customers. So now producers are all out in their efforts to bring customer satisfaction the best way they can and make sure that they are benefits in more ways than one. It is not only that the consumer is king but it also takes producers doing their best to look at it from a consumers’ perspective when they offer their products and services to them.

In this day and age, offering something to your customers should satisfy their prerequisites, and you don’t merely offer them a certain type of coffee, but it has to match how consumers like to drink their coffee. In another sense, if you offer coffee in a cup with a small opening for straw or what have you, not everyone is pleased and some may even be aggrieved and wrongs if this type of cup would cause spills.

Information dissemination is another important consideration when you are marketing your products. The importance of content is seen in the way people have expressed in when they say content is king. Today people do not only want to get things instantly like instant information or instant entertainment, but they also want instant gratification or instant enlightenment. This means that you don’t only give something for your viewers to watch or read per se, but they have to see value in it even while information is gradually supplies to them. This is where video quantity and video quality comes in.

So producing a lot of videos (video quantity) is not really enough but what is more important is the kind of video you present (video quality). Having a video with great content is something that your consumers will want to see. While articles and other information that can be read can give much information to a reader, these usually cannot give that much emotions as what videos can give to a watcher.

It is therefore right to say that today video is king, although not every kind of video, but only those that give the consumers a great watching experience because they find value in it. Today, around ninety six percent of consumers say that videos have them make their buying decisions and this happens if the content via videos give consumers an instantaneous content comprehension and awareness. This includes a high percentage of people who say that watching an interesting video leaves a positive impression of the brand.

If you build an emotional connection with your prospective client then you can gain good success at selling your products.

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